Brand and design
A brand is what people recognize before they read you.
We design identities that hold up off-screen too: on an invoice, on a sign, in an email. With a manual, with editable files, and with the judgment to apply them.
Why it came back
We dropped it, and that was half right.
Editando Ideas began by combining graphic design and software development. In the 2026 refocus we dropped the whole graphic half to concentrate on engineering. The right part was to stop selling campaigns and advertising, which is not what we are good at. The wrong part was dragging brand identity out with them, which is what we are good at, and which is the first thing anyone commissioning a website turns out to need.
- Still out of the catalog: campaigns, paid media and social account management.
- Back in the catalog: identity, visual system and brand manual.
- Stationery is designed and delivered as files. You contract the printing.
Brand identity
What gets delivered.
The deliverable is a system, not a file. What separates a brand from a logo is being able to apply it tomorrow without asking us how.
- Several logo routes, each with the reasoning behind it.
- Visual system: type, palette, grid, and correct and incorrect usage.
- A digital brand manual with applied examples.
- Designed stationery: card, letterhead and email signature.
- Editable and exported files, in the formats you are going to need.
- A session to walk you through it, not just a zip file in your inbox.
From
MXN 13,000
Price follows scope: how many routes, how much application, and whether naming is involved. The calculator estimates it with the breakdown in view.
How it works
Three phases, and the first one is mostly questions.
Conversation
Questions about the business, its customers and its competitors. That produces a workbook you fill in yourself, which is what keeps the design from being an opinion.
Design
Routes are generated internally, most are discarded, and the ones that hold up get presented. We explain what makes each one work instead of asking you to pick your favorite.
Handover
A walkthrough of the manual, the file handover, and how to apply it. If you plan to register the mark, we point you to the people who file it.
Design plans
And when what you need is pieces, every month.
A defined brand does not apply itself. These plans reserve monthly design capacity for whatever your business publishes: promotions, announcements, campaigns, and everything currently solved by someone improvising in a template.
Essential · MXN 3,500
For businesses that publish steadily but without spikes: announcements, occasional promotions, a consistent presence.
Active · MXN 5,500
For businesses that live by publishing: a catalog that rotates, weekly promotions, several formats per piece.
Most chosen
Intensive · MXN 8,000
For operations running campaigns: launches, seasons, and calendars that do not forgive.
| What you get | Essential | Active | Intensive |
|---|---|---|---|
| per month | MXN 3,500 | MXN 5,500 | MXN 8,000 |
| Full year | MXN 35,000 | MXN 55,000 | MXN 80,000 |
| Pieces per month | 8 | 16 | 28 |
| Revision rounds per piece | 1 | 2 | 2 |
| Adapted to several formats | Not included | Included | Included |
| Planning call | Not included | Included | Included |
| Campaign pieces | Not included | Not included | Included |
Commit to a year and you get twelve months of coverage for ten.
This is not a new product: the company already sold monthly design plans and they worked. These are those, updated, at a volume one person can produce without the quality slipping.
What it does not cover
A design plan is not an advertising agency.
Everything below is quoted separately or we do not do it. Saying so up front is what makes a committed monthly volume possible instead of an open wish list.
- Brand identity itself. It is its own project and it comes before the plan, not inside it.
- Writing the copy. We design with the content you give us.
- Photography or video production.
- Printing, physical production and its logistics.
- Media buying, paid campaigns and social account management.
That last line is not a limit of the plan: it is what the company does not do at all, and it is why we work alongside agencies that do.
A new brand, or one that stopped representing you?
Both conversations start the same way: tell us what you do and who you sell to.