Solutions
A website should explain, support, and connect your operation.
Information architecture, experience and interface design, frontend development, and readiness for whatever integrations the project needs.
Who this is for
Three situations where this fits.
Companies that outgrew their site
The business changed and the site is still explaining what it did five years ago. It needs retelling, with the structure the operation has today.
Bilingual organizations
You have clients in two languages and the site exists in one — or in two, where one is a word-for-word translation and it shows.
A presence that needs modernizing
The site works but loads slowly, is not accessible, is painful to edit, or depends on a vendor you no longer talk to.
What gets designed
Before any code.
- Structure and information architecture: which pages exist, and why.
- Journeys: what each kind of visitor does and where they end up.
- A reusable component system, not a pile of individual screens.
- Accessibility designed in, not retrofitted at the end.
- A multilingual version with real per-language routes, not a switcher that translates over the same URL.
- A performance budget: how heavy a page can get before the design has to give.
What gets built
What development covers.
- Corporate pages and institutional sections.
- Product or campaign landing pages, using content you or your agency provide.
- Content-heavy informational portals.
- Frontends ready to connect to a CMS or APIs when that becomes necessary.
- Full multilingual implementation.
- Implementation of analytics or tracking tags provided by you or your agency.
The split
What we deliver and what you deliver.
The most common reason a web project slips is not technical: the content never arrived.
| Deliverable | Editando Ideas | Client or their agency |
|---|---|---|
| Information architecture | ✓ | Sign-off |
| Interface design and component system | ✓ | Approval |
| Development, accessibility, performance | ✓ | — |
| Writing the copy | — | ✓ |
| Brand identity and logo | — | ✓ |
| Original photography and brand assets | — | ✓ |
| SEO and paid media strategy | — | ✓ |
| Implementing tags you provide | ✓ | Provides them |
| Deployment readiness | ✓ | Domain and access |
WordPress
The traditional, dependable WordPress — when it is the right tool.
We have been shipping and maintaining WordPress sites for years, and we still offer it. Not every project needs custom development: when what you need is to publish soon and have your team edit without depending on anyone, WordPress does it better than a system built from scratch.
What we build
- Corporate sites and catalogs, with a custom theme or a template adapted to your brand.
- Online stores on WooCommerce: catalog, cart, and payment gateways.
- Forms, a multilingual version, analytics, and the integrations the business runs on.
- A full handover at the end: WordPress access, hosting panel, and documentation.
Support for what you already have
- We take over an existing site even if we did not build it.
- Core, theme, and plugin updates, always with a backup first.
- Security review, certificates, and cleanup of compromised installations.
- Performance work on what is already published, without rebuilding it.
- Migrations between hosting providers, or over to custom development.
- WordPress
- WooCommerce
- PHP
WordPress is not the answer to everything. When the site has to carry processes, users with permissions, or deep integrations, custom development pays off over time and we say so before we start. The table below compares both so the decision is yours.
The uncomfortable question
Why does this cost more than the quote down the street?
Because the deliverable is not the same object. One is an installed template; the other is a system somebody can maintain. Neither is wrong — it depends on what you need.
| Dimension | Installed template | Designed as a product |
|---|---|---|
| Structure | Whatever the template ships with; content bends to fit it | Derived from how the company actually operates |
| Performance | Depends on how many plugins it ends up loading | A defined load budget, measured before launch |
| Accessibility | Whatever comes by default | WCAG 2.2 AA as the reference, verified |
| Multilingual | A translation plugin over the same URL | Real per-language routes with reciprocal hreflang |
| Cost of changing something | Low at first, rising over time | Stable: the component system absorbs the change |
| What you are left with | Login credentials to a panel | Code, documentation, and the ability to change vendors |
If what you need is a simple presence and you do not expect it to grow, a well-installed template is a reasonable decision and it will cost you less. We build those too, on WordPress, with the same care on handover. We say that in the first conversation, not after billing you for a diagnosis.
Process
How the work runs.
Discovery
What the company does, who visits the site, and what has to happen after the visit.
Structure
Page map, journeys, and content hierarchy. Approved before any design.
Design
A component system and the key templates, not one mockup per page.
Build
Development in reviewable increments, with accessibility and performance from the start.
Launch
Redirects from the previous URLs, verification, and handover of access and documentation.
About search engines and tags.
We build the site with the technical fundamentals a search engine needs: semantic HTML, per-page metadata, clean URLs, canonicals, hreflang, a sitemap, structured data, and load times we actually watch. We implement the analytics or advertising tags you or your agency provide. What we do not do is SEO or paid media strategy, and we do not promise rankings, traffic, or sales. That is a marketing agency’s work and they do it better than we would.
Let's design your new digital presence.
We start with structure. Design comes once we know what there is to say.