Consulting

Your company already has an image; the question is whether you chose it.

We review how your company presents itself on the website, in documents, decks and email, and define what to change so everything says the same thing.

When it fits

When every piece looks like another company.

Visual inconsistency does not show in one piece; it shows in the whole.

  • Every department designs its own decks and documents.
  • The website, stationery and online profiles look like different companies.
  • The company grew or changed its offering and the image fell behind.
  • You have a logo but no rules for using it.
  • A merger or new business line left it unclear how the brands coexist.

What it includes

What we bring into line.

  • Touchpoint inventory

    Everything your customers see from the company, gathered in one place to assess it as a whole.

  • Consistency assessment

    What contradicts itself, what is missing and what holds up, with concrete examples from your own materials.

  • Brand architecture

    How the parent brand, business lines and products relate to one another.

  • Usage rules

    Criteria so anyone can produce consistent materials without asking every time.

  • Transition plan

    What gets updated first and what can wait, ordered by visibility.

How we work

From inventory to transition plan.

  1. Conversation

    We learn about the business, its customers and where it is headed.

  2. Inventory

    We gather the materials that represent the company today.

  3. Assessment

    We evaluate consistency, relevance and clarity at every touchpoint.

  4. Strategy

    We define brand architecture, usage rules and priorities.

  5. Handoff

    We walk your team through the plan and answer questions about applying it.

What you get

Rules your team applies without asking us.

  • Annotated touchpoint inventory.
  • Consistency assessment with examples.
  • Documented brand architecture.
  • Usage guide for internal teams.
  • Prioritized transition plan.

FAQ

What people usually ask us.

Does this include redesigning the logo?

Not necessarily. If the assessment concludes the identity needs to change, we say so and quote it separately as an identity project.

What if I already work with an agency?

The strategy can be an input for your agency. We are not trying to replace it: the plan is written so whoever you choose can apply it.

Do you produce the new materials?

We can, as a separate project, or you can take the plan to your internal team.

Consulting

Other services in this discipline.

  • Project management

    Scope, schedule, and risks under control

  • SEO strategy

    Get found for what you actually do

  • Technology strategy

    Diagnosis, architecture, and roadmap

  • Design consulting

    Experience, interface, and design systems

  • Brand positioning

    The place your brand holds and how to defend it

  • Technical audit

    Code, architecture, and technical security

  • Technical support

    Care plans for a site already in use

  • Cloud consulting

    Infrastructure your team can run

  • Development consulting

    Hands-on support for your development team

Let’s get your company’s image in order.

Send us some of your current materials and tell us what bothers you about them.