Consulting
If you cannot explain in one sentence why someone should choose you, neither can your customers.
We define who your company is for, which problem it solves better than the alternatives and how to say it. The result is a document your website, your sales team and any vendor can use.
When it fits
When everyone describes the company differently.
Positioning shows when it is missing: everyone describes the company differently.
What it includes
The pieces of a positioning.
How we work
From interviews to a shared definition.
Conversation
Interviews with leadership and with the people who sell to and serve customers.
Analysis
Review of alternatives, current materials and what your customers say.
Proposal
Positioning and core messages, with the reasoning behind each one.
Validation
Refinement with your team until they can defend it in their own words.
What you get
One document the whole company uses.
FAQ
What people usually ask us.
Is this the same as designing a brand?
No. Positioning defines what the company says; identity defines how it looks. It is best to have the first before the second.
Does it include campaigns or advertising?
No. We deliver the positioning and the messaging. Campaigns and media stay with your team or your agency.
What if my agency already handles the brand?
The document can be an input for them. We are not trying to take their place, only to get everyone working from the same definition.
Consulting
Other services in this discipline.
Project management
Scope, schedule, and risks under control
SEO strategy
Get found for what you actually do
Technology strategy
Diagnosis, architecture, and roadmap
Corporate image strategy
How your company looks and presents itself
Design consulting
Experience, interface, and design systems
Technical audit
Code, architecture, and technical security
Technical support
Care plans for a site already in use
Cloud consulting
Infrastructure your team can run
Development consulting
Hands-on support for your development team
Let’s define what makes you different.
Tell us what your company does and who it sells to. That is where the conversation starts.