Brand and design
A brand is what people recognize before they read you.
We design identities that hold up off-screen too: on an invoice, on a sign, in an email. With a manual, with editable files, and with the judgment to apply them.
Why it came back
We dropped it, and that was half right.
Editando Ideas began by combining graphic design and software development. In the 2026 refocus we dropped the whole graphic half to concentrate on engineering. The right part was to stop selling campaigns and advertising, which is not what we are good at. The wrong part was dragging brand identity out with them, which is what we are good at, and which is the first thing anyone commissioning a website turns out to need.
- Still out of the catalog: campaigns, paid media and social account management.
- Back in the catalog: identity, visual system and brand manual.
- Stationery is designed and delivered as files. You contract the printing.
Brand identity
What gets delivered.
The deliverable is a system, not a file. What separates a brand from a logo is being able to apply it tomorrow without asking us how.
- Several logo routes, each with the reasoning behind it.
- Visual system: type, palette, grid, and correct and incorrect usage.
- A digital brand manual with applied examples.
- Designed stationery: card, letterhead and email signature.
- Editable and exported files, in the formats you are going to need.
- A session to walk you through it, not just a zip file in your inbox.
From
USD 355
Price follows scope: how many routes, how much application, and whether naming is involved. The calculator estimates it with the breakdown in view.
How it works
Three phases, and the first one is mostly questions.
Conversation
Questions about the business, its customers and its competitors. That produces a workbook you fill in yourself, which is what keeps the design from being an opinion.
Design
Routes are generated internally, most are discarded, and the ones that hold up get presented. We explain what makes each one work instead of asking you to pick your favorite.
Handover
A walkthrough of the manual, the file handover, and how to apply it. If you plan to register the mark, we point you to the people who file it.
Logo design
Just the logo, at a fixed price.
For anyone who needs a brand that works now, and not yet a full system. If you need the manual later, it is built on top of this logo.
- Three initial concepts, with the reasoning behind each one.
- Two rounds of changes on the chosen concept.
- Horizontal, vertical, icon and single-color versions.
- Files in SVG, PNG and PDF.
Fixed price
USD 120
Does not include a brand manual, stationery or trademark registration: that is the full identity above.
Content packages
Content every month, measured in tokens.
A defined brand does not apply itself. These packages produce the pieces your business publishes every month — images, carousels, short clips, stickers, presentations and templates — with AI and with a person who directs, selects and retouches every piece.
What a token is. A token is one standard final image, generated with AI and reviewed by a person. More complex pieces use more tokens; the table below says how many.
| Package | Basic | Intermediate | Professional |
|---|---|---|---|
| Per month | USD 115 | USD 215 | USD 380 |
| Tokens per month | 40 | 80 | 150 |
| In every package | |||
| Full year | USD 1,150 | USD 2,150 | USD 3,800 |
| Example of what it covers | 20 posts, 2 carousels and 2 short clips. | 30 posts, 4 carousels, 4 short clips, a sticker pack and 4 adaptations. | 50 posts, 6 carousels, 8 short clips, a presentation, a Word template and a large sticker pack. |
Sign up for the full year and you get twelve months for the price of ten. Unused tokens do not roll over to the next month. If a month needs more, you can add extra tokens.
How many tokens each piece uses.
| Piece | Detail | Tokens |
|---|---|---|
| Social post image | Square or vertical format for social media. | 1 |
| Format adaptation | The same piece as a story, cover or banner, up to three formats. | 1 |
| Social media cover | Facebook, LinkedIn, YouTube or X. | 1 |
| Icon or illustration | For web, social or a presentation. | 1 |
| Product mockup | Your product in a generated scene. | 2 |
| Carousel | Up to five slides with your copy. | 4 |
| Infographic | One slide with the data you provide. | 4 |
| Short clip | 6 to 10 seconds, vertical, no voice, with text. | 6 |
| Long clip | 15 to 20 seconds, with animated text and library music. | 12 |
| Sticker pack | Six transparent stickers for WhatsApp or Telegram. | 6 |
| Large sticker pack | Twelve stickers. | 10 |
| Word template | Letterhead document with styles, cover, header and footer, in two variants. | 6 |
| PowerPoint template | Master with eight slide layouts, your brand palette and typography. | 10 |
| Presentation | Up to ten slides with your content, images included. | 12 |
- You provide copy, data and logo; advertising copywriting is not included.
- Each piece includes one round of changes; an extra round uses half the piece’s tokens.
- No identifiable real people and no third-party brands in what is generated.
Dedicated package
A person assigned to your account and an AI budget.
For operations that publish every day. A person from our team produces your content with a monthly AI budget measured in credits: images, audio, video, presentations and templates.
- A person from our team assigned to producing your content.
- Up to 30 images a day, plus audio, video, presentations and templates.
- 900 AI credits per month, with working licenses included.
- Monthly usage report by email: credits used by type, balance and top-ups.
- Credit top-ups in packages when a month needs more.
Usage and top-up dashboard: coming soon.
Per month
USD 715
Video is what uses the most credits: the month’s 900 credits cover about three and a half minutes of generated video if nothing else were made. That is what top-ups are for.
What a credit is
One credit equals one standard AI-generated image. It is the unit we use to measure everything that gets generated — image, voice, video or text — even though each provider bills in its own unit. The table has an effective date: if a provider changes its price, the change applies going forward, never to what was already used.
| Action | Credits |
|---|---|
| Standard image | 1 |
| High-quality or upscaled image | 4 |
| Generated video, per second | 4 |
| Voice, per minute | 5 |
| Text, per 8,000 language-model tokens | 1 |
| Music track | 1 |
Effective from 2026-09-25.
Top-ups
| Top-up | Credits | Price |
|---|---|---|
| Small | 300 | USD 20 |
| Medium | 1,000 | USD 65 |
| Large | 3,000 | USD 185 |
Credits included in the monthly fee are used first and do not roll over; topped-up credits expire after 12 months.
About our use of AI. We generate with third-party AI tools and every piece goes through a person before delivery. We do not generate identifiable real people or use third-party brands. The terms on ownership of generated work and credit validity are in the terms and conditions.
What it does not cover
A content package is not an advertising agency.
Everything below is quoted separately or we do not do it. Saying so up front is what makes a committed monthly volume possible instead of an open wish list.
That last line is not a limit of the package: it is what the company does not do at all, and it is why we work alongside agencies that do.
A new brand, or one that stopped representing you?
Both conversations start the same way: tell us what you do and who you sell to.