EditandoIdeas

Design

A character gives your brand a face and a voice of its own.

We design brand mascots and characters with a defined personality and a set of expressions and poses, so they are recognizable in every piece they appear in.

When it fits

Signs your brand needs a character.

Not every brand needs one. It fits when there is something to explain or a close relationship to keep up.

  • Your brand talks to an audience that responds better to a friendly figure than to a logo.
  • You explain a product or a process and need someone to tell it in your content.
  • You publish often and generic imagery no longer sets your content apart.
  • You want stickers, illustrations or packaging with a recognizable face.
  • You already have a mascot, but every piece draws it differently.

What it includes

From personality to a full set of poses.

  • Personality and role

    Before drawing, we define who the character is, what it does for your brand and how it behaves. That is what keeps it from ending up as decoration.

  • Design proposals

    Several visual directions, each with the reasoning behind it, aligned with your brand palette and typography.

  • Expressions and poses

    A set of gestures and postures for the situations your content needs: greeting, explaining, celebrating or apologizing.

  • Usage rules

    Proportions, colors, what is allowed and what is not. Anyone who designs for you can apply it without distorting it.

How we work

Who it is first, then how it looks.

  1. Conversation

    Questions about your business, your audience and where the character will appear.

  2. Proposals

    We present the directions that hold up and explain what each one communicates.

  3. Development

    On the chosen proposal we build expressions, poses and the usage rules.

  4. Handover

    We deliver the files and walk you through how to apply the character.

What you get

A character anyone on your team can apply.

  • Character profile: personality, role in the brand and tone.
  • Main character illustration.
  • Expression and pose sheet.
  • Usage guide with proportions, colors and application examples.
  • Exported files in the formats you will use.

FAQ

What people usually ask us.

Do you use AI to create the character?

We use third-party AI tools as support, and every piece goes through a person before delivery. Ownership of generated work is covered in the terms and conditions.

Can it look like a real person or a well-known character?

No. We do not generate identifiable real people or use third-party brands or characters.

Can you use it in my posts later?

Yes. Once defined, the character can appear in the pieces of a content package, in stickers or on your site.

Design

Other services in this discipline.

  • Websites

    A fast public presence that is easy to maintain

    View service

  • Online stores

    Catalog, cart, and payments on WooCommerce

    View service

  • Logos

    Visual identity and logo with a usage guide

    View service

  • Presentations

    Sales and corporate presentations

    View service

  • Miniclips

    Short videos for social media and your site

    View service

  • Content packages

    Monthly graphic pieces for your channels

    View service

Does your brand need someone to represent it?

Tell us who you talk to and where the character would appear. From there we can tell whether it makes sense and where to start.

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